What you get that most AI advisories don't offer
Our approach is shaped by the realities of Malaysian logistics — not by what works on a generic global template. Here is what that means in practice.
Back to HomeSix reasons supply chain leaders in Selangor and KL work with us
Local industry expertise
Our advisors have worked inside Malaysian freight forwarding, 3PL operations, and TMS environments. We understand the trade lanes before we review your data.
Structured engagement process
Every engagement follows a clear scope document agreed before work begins. You know what we will look at, what we will deliver, and what sits outside the brief.
AI that fits your stack
We review your existing TMS and WMS before recommending any AI assist. There is no standard tool we push — we work with what you have and note where integration is realistic.
Weekly clinics during rollout
During the ETA Co-Pilot engagement, we hold weekly clinic sessions with your planning team to answer questions, review outputs, and adjust parameters before they become habits.
Measurable, documented outcomes
We track what changes from before to after each engagement — exception cluster resolution times, ETA accuracy rates, planner review hours — and document findings in writing.
Transparent, fixed-scope pricing
Each engagement has a fixed price agreed at the start. No variable billing for extra calls, no platform licences bundled in. The price you see in the brief is what you pay.
What each benefit means day-to-day
Professional expertise
BENEFIT · 01Our advisors carry direct experience in Malaysian freight, not just consulting theory. Zulaikha's eleven years in forwarding means she can read a shipment data set and identify the coordination gaps that a purely technical advisor would miss.
- Hands-on TMS and WMS exposure across six platforms
- RMCD and trade documentation awareness
- Port Klang, Penang, and Johor corridor knowledge
Technology approach
BENEFIT · 02We don't arrive with a preferred platform. Our diagnostic reads your data landscape first — what signals your TMS already produces, where those signals are acted on manually, and whether an AI layer would actually reduce that manual load or just add another screen to check.
- Read-only TMS integration, no write access
- Vendor-neutral assessment — no referral fees
- Six-week supervised rollout with documented checkpoints
Service & support
BENEFIT · 03The weekly clinics during the Co-Pilot rollout are not optional extras — they're part of how we catch model drift before it becomes a planner habit. Your team should be confident challenging AI outputs, not relying on them uncritically.
- Weekly team clinics during supervised rollout
- Bilingual support: Bahasa Malaysia and English
- Named advisor contact throughout engagement
Value & pricing
BENEFIT · 04Each service has a fixed scope and a fixed price. RM 1,150 for a Lane Diagnostic. RM 5,210 for the ETA Co-Pilot. RM 4,580 per month for the Retainer. These are not placeholder numbers — they reflect the time and access each engagement actually requires.
- Fixed-price per engagement, no variable billing
- No platform licence fees bundled in
- One month's notice to close the retainer
Results & outcomes
BENEFIT · 05We document before-and-after metrics for each engagement — ETA accuracy improvements, exception resolution times, planner review hours saved. You receive a written summary that you can present to your operations director or finance team.
- Written outcome brief at close of each engagement
- Measurable metrics tracked against baseline
- Retainer includes yearly written summary
How our approach compares to typical AI advisory offerings
| Feature / Approach | Typical AI Advisories | Pelangi Forge |
|---|---|---|
| Malaysia-specific trade lane knowledge | Generic frameworks | Local expertise built in |
| Vendor-neutral assessment | Often tied to platform partners | No referral fees, no preferred vendor |
| Read-only TMS integration | Requires write access or full replacement | Read-only, documented access only |
| Written deliverable at close | Dashboard access that ends with contract | Written brief you own and keep |
| RMCD compliance alignment | Rarely included | Part of retainer brief |
| Bilingual training | English-only | Bahasa Malaysia and English |
| Planner oversight maintained | Often promotes full automation | Human-led design principle |
| Fixed-price engagements | Variable billing with platform add-ons | Clear price agreed before work starts |
What only Pelangi Forge brings to the table
The Peninsular Lens
Our engagement framework was built around Port Klang North Port and South Port data patterns, Penang Port timings, and the Johor Bahru customs cycle — not adapted from a template designed for Rotterdam or Singapore.
The Manifest Brief Method
Every finding is written in the format your ops team can use in a meeting: cargo in (what data we reviewed), route (how the AI processed it), checkpoint (what your planner needs to verify). No jargon, no vendor slide decks.
PDPA-compliant data handling
All data handling is documented under Malaysia's Personal Data Protection Act 2010 before work begins. Clients receive a written record of what data was accessed, how it was used, and when it was deleted after the engagement closes.
Drift review in the retainer
AI models trained on shipping data drift as trade patterns shift. Our retainer includes a quarterly review of model behaviour against current shipment reality — so your ETA assists don't quietly become unreliable.
Where we stand in 2025
38+
Supply chain teams advised
3
Years operating from Sepang
6
TMS platforms integrated
100%
Engagements with written deliverables
Malaysia Digital Economy Corporation (MDEC)
Recognised supply chain AI advisory practice, 2024
Malaysian Institute of Logistics (MIL)
Associate member, contributing to AI in logistics curriculum, 2023
Customs Academy Malaysia
Collaboration on RMCD-aligned AI use guidelines, 2024
Talk to us about what your lanes need
A Lane & Node Diagnostic is a clear first step — and a reasonable one. We look at one or two of your trade lanes, review three months of data, and give you a written brief. No ongoing commitment required.
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